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Kred

Klout

PeerIndex

PROskore

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Twitalyzer

Traackr

TweetLevel

 

Infograph courtesy of Chris Voss

 

http://youtu.be/0Nstg71XXd8

 

Hi!  My name is Ronnelle Melwood and I’m the owner of Set You Free Virtual Services, your virtual partner for social media support.

 

This video is the second in a series focusing on social influence marketing.  I hope you find the information helpful.  Let’s get started.

 

Social influence marketing is defined as the ability to affect people, groups, peers, and even competitors via your online social presence.  Do you know what your social influence status is?  That number, or score, is determined by various social analytic programs.  Today I’ll give an overview of one called PeerIndex.

 

PeerIndex is a social media analytics provider that measures your online authority.  Your authority is calculated and represented by a PeerIndex score.  The score is a reflection of your online activities, as well as your social and reputational capital on the web.  A PeerIndex score is on a scale of 1 to 100 and is based on various individual scores normalized by PeerIndex.  Your overall PeerIndex score is composed of the following:

 

An authority score.

 

A measure of trust.

 

How much others rely on your recommendations and opinion.

 

An audience score, an indicator of your following.  A large following does not guarantee a high score.  The score is impacted by the responsiveness of your followers to your comments and suggestions.

 

An activity score.  Measure of how much you do that is related to the topic communities you are part of.

 

So, how can you positively affect your PeerIndex score?  Here are a few suggestions.

 

Claim your PeerIndex profile.  It’s a free service.  And link all your social outlets, Facebook, Twitter, and LinkedIn to name a few.

 

Share, quality, interesting content with your community.  Build a strong, engaging, social community.  Increase your activity across your social platforms.  Be careful not to spam.

 

So what do you think about PeerIndex?  Are you interested in this service?  Are you currently using this service and want to increase your score?

 

Let me know.  Leave a comment on my YouTube channel or visit my blog on my website at www.SetYouFreeVA.com.

 

You can also find me on Facebook, Twitter, and LinkedIn.  Reach out!  I’d love to hear from you.  I’m here to assist you in creating or maintaining your social media presence.

 

Give me a call at 877-330-0474.  I look forward to hearing from you.

 

 

Hi!  My name is Ronnelle Melwood and I’m the owner of Set You Free Virtual Services, your virtual partner for social media support.

 

This video is the first in a series focusing on social influence marketing.  I hope you find the information helpful.  Let’s get started.

 

Social influence marketing is defined as the ability to affect people, groups, peers, and even your competitors via your online presence.  How do you know if you have influenced your community via your social media presence?  There are several programs that determine your online social influence status.  Today I will review a program called Klout.

 

Klout is a web-based social analytics provider that measures social influence across social networks such as Facebook and Twitter.  Your social influence is represented by a Klout score, a number between 1 and 100.  The average Klout score is 20.  Your Klout score is based on your ability to drive action in social networks.  Some of the social networks Klout currently uses to measure influence are Twitter retweets and mentions, Facebook comments, wall posts and likes, LinkedIn comments and likes, Google+ comments, reshares, and plus-ones.

 

Your Klout score is based on three major factors:

 

True reach, how withdrawal from ambien cr many people you influence.  Amplification, how much you influence people, that is how many people respond to your message or spread it, and, network impact, the influence on your network, how often do top influencers share and respond to your content.

 

To increase your Klout score, you should focus on building your online relationships, identifying and engaging with influencers in your community, and making your content shareable.  These are just a few suggestions on how to increase your Klout score and your social influence marketing status.  Remember, Klout is a free service.  Sign up today to find out your Klout score.

 

I hope you enjoyed this presentation.  Come back to view my next video on social influence marketing.  I’ll be giving a brief overview of PeerIndex, another social influence analyzer.

 

I’d love to know your thoughts about this video.  Leave a comment on my YouTube channel or visit my blog on my website at www.SetYouFreeVA.com.

 

 

You can also find me on Facebook, Twitter, and LinkedIn.  Please reach out.  I’m here to assist you in creating or maintaining your social media presence.

 

Give me a call at 877-330-0474.  I look forward to hearing from you.

 

 

 

 

Kred is a social analyzer.  It tracks your influence and outreach in your online community.  Do you know your Kred score?  Learn more about Kred and how it impacts your business in this short video.

Do you know that you influence your online community?  Your influence level is assigned a score.  Learn more about it in this short video.

 

Decided to take the leap and convert your entire site to WordPress yet worried about the process? No matter where you’re coming from the process can be a intimidating and I bet you’ll have some nagging questions about it all. Hopefully, this post will help answer some of those questions and put you at ease.

#1 Can I keep my domain name?

Absolutely. Domain names (if registered under your name) can follow you through any web host, site publishing tool or content management systems. The only time a domain cannot be transferred is when the original web host or web design person/company plays dirty and holds your domain hostage by refusing to change where it points to or refusing to transfer to another registrar without payment.

Most of the time, this is not an issue and you will be able to keep your domain.

#2 What will it cost? What kind of investments would I have to make?

WordPress (.org) is open source software which means you won’t have any licensing fees. That does not mean there are no costs. If you’re coming from a platform like Blogger where you’ve never paid for hosting or in some cases don’t even have a domain name, then those are the two costs that cannot be avoided.

Beyond that, additional costs only come in if you decide to purchase a premium theme, hire a designer, buy premium plugins or purchase books and informational guides. If you think you might need or want these, it would be wise to set aside some money so you have room to play.

#3 Can I set up a test site while I move?

If you are starting fresh with a brand new domain the answer is yes. If your domain is currently going to the old site, most web hosts can provide you with a temporary URL where you can access and work on the site before flipping the switch.

#4 My pages are static HTML. Is there an easy way to transfer them into WordPress?

Alas, you may be disappointed here. While there is a plugin that could help, what you have to keep in mind, static HTML importers require your pages to be uniform and well formed. Hopefully yours is. Plan on spending some time to clean up the imported pages as some may look a little strange after importing. If you only have a handful of pages it’s probably simpler to just copy and paste.

#5 Will I lose my readers or content?

WordPress has many importers and converters to help you move your content. Chances are, there will be no loss. You’re more likely to lose some formatting than entire pages and posts.

As for losing readers, followers and traffic, if you were operating on your own domain before and keeping that domain, they will still find you on your new site. In that sense, you won’t lose your traffic nor links pointing to your posts. If you were using someone else’s domain like sittingonmybackporch.blogspot.com and now getting your own, you can’t have them follow you automatically. However, you can and should modify your old site to display a prominent banner to announce and advertise your new site.

#6 What will happen to the URLs of my old pages? How do I redirect them?

If you try to keep your page and post names as similar as possible, WordPress can attempt to guess and redirect people to the right place. Sometimes, the automatic redirect doesn’t work as it should. You can help it along by using a plugin called Redirection to specify exactly which pages direct where.

You should also make sure you have the ’404 Not Found’ error page set up properly to catch the pages that fall between the cracks.

#7 Can I handle this by myself?

That answer lies in what you know and how determined you are. If you know even a little bit of HTML or HTML/CSS, you’re in a better position. If you know a tad of PHP you’re head and shoulders ahead. If you know none of that but are very determined and motivated, yes you can, but be well prepared to face major frustration. Getting a guide, set of tutorials or connecting to a group of WordPress knowledgeable people will go a long, long way.

A blogger who attempted the switch all by themselves had this to say, “The problem is not the lack of free tutorials but too many of them! It takes huge amounts of time to separate the good and bad ones, and on top of it all, I didn’t even know what I was looking for. Save your sanity, get help.” Great advice from someone who’s been there.

Lynette Chandler is the web tech go-to-gal to marketers and bloggers online since 2004. She teaches them about WordPress, related web technologies and invites you to grab free training at http://TechBasedTraining.com/free-training/?&aff_id=1694

 

Tips to create an online article to advertise your product and/or service, showcase your expertise and provide industry information to clients and prospects.

Free giveaway: http://www.setufreeva.com/wp-content/uploads/2012/03/Monthly-Marketing-Calendar.pdf

 

 

This video provides budget friendly marketing suggestions on how to advertise and speak directly to your target audience.

Free Giveaway: http://www.setufreeva.com/wp-content/uploads/2012/02/Email-Marketing-Comparison-Sheet.pdf

 

YouTube is one of the most highly searched platforms next to Google.  Learn how to use this social media platform to advertise your business.

Free Giveaway: http://www.setufreeva.com/wp-content/uploads/2011/12/SocialMediaVideoMarketingSites.pdf