Blog

Marketing with Social Media

Click to Link

Kred

Klout

PeerIndex

PROskore

SocMetrics

Twitalyzer

Traackr

TweetLevel

 

Infograph courtesy of Chris Voss

 

http://youtu.be/0Nstg71XXd8

 

Hi!  My name is Ronnelle Melwood and I’m the owner of Set You Free Virtual Services, your virtual partner for social media support.

 

This video is the second in a series focusing on social influence marketing.  I hope you find the information helpful.  Let’s get started.

 

Social influence marketing is defined as the ability to affect people, groups, peers, and even competitors via your online social presence.  Do you know what your social influence status is?  That number, or score, is determined by various social analytic programs.  Today I’ll give an overview of one called PeerIndex.

 

PeerIndex is a social media analytics provider that measures your online authority.  Your authority is calculated and represented by a PeerIndex score.  The score is a reflection of your online activities, as well as your social and reputational capital on the web.  A PeerIndex score is on a scale of 1 to 100 and is based on various individual scores normalized by PeerIndex.  Your overall PeerIndex score is composed of the following:

 

An authority score.

 

A measure of trust.

 

How much others rely on your recommendations and opinion.

 

An audience score, an indicator of your following.  A large following does not guarantee a high score.  The score is impacted by the responsiveness of your followers to your comments and suggestions.

 

An activity score.  Measure of how much you do that is related to the topic communities you are part of.

 

So, how can you positively affect your PeerIndex score?  Here are a few suggestions.

 

Claim your PeerIndex profile.  It’s a free service.  And link all your social outlets, Facebook, Twitter, and LinkedIn to name a few.

 

Share, quality, interesting content with your community.  Build a strong, engaging, social community.  Increase your activity across your social platforms.  Be careful not to spam.

 

So what do you think about PeerIndex?  Are you interested in this service?  Are you currently using this service and want to increase your score?

 

Let me know.  Leave a comment on my YouTube channel or visit my blog on my website at www.SetYouFreeVA.com.

 

You can also find me on Facebook, Twitter, and LinkedIn.  Reach out!  I’d love to hear from you.  I’m here to assist you in creating or maintaining your social media presence.

 

Give me a call at 877-330-0474.  I look forward to hearing from you.

 

 

Hi!  My name is Ronnelle Melwood and I’m the owner of Set You Free Virtual Services, your virtual partner for social media support.

 

This video is the first in a series focusing on social influence marketing.  I hope you find the information helpful.  Let’s get started.

 

Social influence marketing is defined as the ability to affect people, groups, peers, and even your competitors via your online presence.  How do you know if you have influenced your community via your social media presence?  There are several programs that determine your online social influence status.  Today I will review a program called Klout.

 

Klout is a web-based social analytics provider that measures social influence across social networks such as Facebook and Twitter.  Your social influence is represented by a Klout score, a number between 1 and 100.  The average Klout score is 20.  Your Klout score is based on your ability to drive action in social networks.  Some of the social networks Klout currently uses to measure influence are Twitter retweets and mentions, Facebook comments, wall posts and likes, LinkedIn comments and likes, Google+ comments, reshares, and plus-ones.

 

Your Klout score is based on three major factors:

 

True reach, how withdrawal from ambien cr many people you influence.  Amplification, how much you influence people, that is how many people respond to your message or spread it, and, network impact, the influence on your network, how often do top influencers share and respond to your content.

 

To increase your Klout score, you should focus on building your online relationships, identifying and engaging with influencers in your community, and making your content shareable.  These are just a few suggestions on how to increase your Klout score and your social influence marketing status.  Remember, Klout is a free service.  Sign up today to find out your Klout score.

 

I hope you enjoyed this presentation.  Come back to view my next video on social influence marketing.  I’ll be giving a brief overview of PeerIndex, another social influence analyzer.

 

I’d love to know your thoughts about this video.  Leave a comment on my YouTube channel or visit my blog on my website at www.SetYouFreeVA.com.

 

 

You can also find me on Facebook, Twitter, and LinkedIn.  Please reach out.  I’m here to assist you in creating or maintaining your social media presence.

 

Give me a call at 877-330-0474.  I look forward to hearing from you.

 

 

 

 

Kred is a social analyzer.  It tracks your influence and outreach in your online community.  Do you know your Kred score?  Learn more about Kred and how it impacts your business in this short video.

Do you know that you influence your online community?  Your influence level is assigned a score.  Learn more about it in this short video.

 

Tips to create an online article to advertise your product and/or service, showcase your expertise and provide industry information to clients and prospects.

Free giveaway: http://www.setufreeva.com/wp-content/uploads/2012/03/Monthly-Marketing-Calendar.pdf

 

 

YouTube is one of the most highly searched platforms next to Google.  Learn how to use this social media platform to advertise your business.

Free Giveaway: http://www.setufreeva.com/wp-content/uploads/2011/12/SocialMediaVideoMarketingSites.pdf

 

Traditional and “new” media strategies i.e. print ads and social media platforms, enable businesses to gain brand recognition, offer deals/discounts and increase website traffic.  One tool that can aid businesses in spreading their message across the internet is Buddy Media.

Buddy Media is a management tool that monitors a business’ Facebook campaign.  The tool enables brands to establish their presence via Facebook in multiple languages and countries.

Are you seeking international brand recognition?  Buddy Media may be the social media tool for your business.  Check it out @ www.buddymedia.com.

Interested in more Social Media Tips for your business?  Add your name to my email list.  Tips will be delivered to your inbox!

Want to advertise your business to your local community and monitor your online reputation?  Everyblock may be the platform for your business.   Everyblock is a social networking site that allows you to follow cities, communities and neighborhoods to “listen” to local news, interests and concerns.  You will be aware of who’s making headlines in your town or city.

Everyblock aggregates local news in these ways:

  • Civic Information – find out who’s planning to build in your area or the latest food inspection rating for our favorite restaurant
  • Media Articles – want to expand the reach of your company blog?  Find the local news reporter or blogger in our area or the area which you want to penetrate
  • Neighborhood Updates – “listen” to the local buzz; join the conversation; add your perspective or offer a solution

Everyblock enables you to stay abreast of the local news and be part of the local news.

For more Social Media Tips for your Business – join my email list.  Free tips will be delivered to your inbox.