Free giveaway: http://www.setufreeva.com/wp-content/uploads/2012/03/Monthly-Marketing-Calendar.pdf

Free Giveaway: http://www.setufreeva.com/wp-content/uploads/2012/02/Email-Marketing-Comparison-Sheet.pdf

Free Giveaway: http://www.setufreeva.com/wp-content/uploads/2011/12/SocialMediaVideoMarketingSites.pdf

Today we continue our Book Marketing VAs book tour and stopped by to share more information to include in your pre-marketing and promotions strategizing. Additional elements to add to your website are:

Press page - include links and references to media outlets where information about you and your book have been placed.

Purchasing information - place purchasing information on every page of the website as you never know what information will move a consumer to make that purchase.

Social network connections - including icons to your Facebook, Twitter, LinkedIn, blog, Google+, and any other social network that relates to your book.

Distribution - while it is extremely important to have your book for sale on a trustworthy book-selling site like Amazon.com. Consumers will feel most comfortable inputting their credit card information to a credible a site. Don’t forget, you would still want to provide an opportunity to purchase directly from you.

Book (in all formats!) - if your publication is in both print and eBook format, promote both options, thereby ensuring choices for consumers interested in options. In addition, it allows you to plug both editions and obtain maximum publicity through all distribution channels.

Availability - scheduling around author availability is important and you always want to easily confirm media interview opportunities. Always be as flexible as possible and ensure confirmation in a timely fashion.

Tomorrow, I will offer a little known and used tip that can introduce your book to an untapped audience.

Author’s Box:

Sharon Williams, MVA, and Online Book Marketing Specialist, is president and CEO of Book Marketing VAs.com. Williams possesses more than 20 years of marketing and promotions experience and lead a knowledgeable Author Support team dedicated to helping authors achieve writing, marketing and bestseller success. Visit us at http://BookMarketingVAs.com for a copy of our 10 Book Marketing Success Tips and to register for our bi-weekly book marketing tips publication.

Buddy Media is a management tool that monitors a business’ Facebook campaign.  The tool enables brands to establish their presence via Facebook in multiple languages and countries.

Are you seeking international brand recognition?  Buddy Media may be the social media tool for your business.  Check it out @ www.buddymedia.com.

Interested in more Social Media Tips for your business?  Add your name to my email list.  Tips will be delivered to your inbox!

Everyblock aggregates local news in these ways:

• Civic Information – find out who’s planning to build in your area or the latest food inspection rating for our favorite restaurant

• Media Articles – want to expand the reach of your company blog?  Find the local news reporter or blogger in our area or the area which you want to penetrate

• Neighborhood Updates – “listen” to the local buzz; join the conversation; add your perspective or offer a solution

Everyblock enables you to stay abreast of the local news and be part of the local news.

For more Social Media Tips for your Business – join my email list.  Free tips will be delivered to your inbox.

Despite its name, TweetDeck is a social media maintenance tool that enables you to manage other social platforms such as Facebook, LinkedIn and of course, Twitter.  I’ll highlight 3 of the features of TweetDeck:

1. Customizable – crate multiple columns within the main window.  For example, you can create separate columns for direct messages, mentions, hashtags, etc.
2. URL Shortner – sharing a link and adding a comment may exceed the 140 character limit for Twitter.  TweetDeck has a built-in url shortner that creates a shorter link to the desired information, allowing you to add a comment and stay within the 140 character limitation
3. Stay in touch – the tool keeps you abreast of the buzz with real time updates.  This gives you the option to join the stream or just enjoy the view.

TweetDeck  is a free downloadable and just one of several social media maintenance tools for your business.

Interested in more Social Media Tips for your Business?  Join my email list.  Tips will be mail to your inbox.

Hootsuite is a social media maintenance tool that enables me to view all my social media accounts, Facebook, LinkedIn and Twitter,  on a web-based platform.  I can view tweets, read Facebook newsfeeds, review LinkedIn statuses as well as schedule posts for these and other social media platforms.

Hootsuite is user-friendly and offers free and low-cost paid versions.

For more reasons to add this tool to your business toolkit, sign-up for my autoresponder series – Social Media Tips for your Business.

• help to create top of the mind awareness for your business and/or your brand

• promote a limited time coupon offer

• encourage brand loyalty with special discounts

Remember, this is a free marketing tool available on an extremely popular social platform.  Take advantage of the popularity of Facebook by utilizing Facebook Places.

Did you find this post helpful?  You can receive more Social Media Tips for your Business by joining my email list.  Tips will be delivered to your inbox.  Take the time now to add your name and email address.

Foursquare can be used as a conduit to:

• deliver coupons and market promotions to attract potential clients and retain existing ones

• better customer service and engagement by soliciting and responding to customer comments

• reward customer loyalty by providing special discounts or offers to your business or that of a strategic business partner

These are just a few of the ways to engage with your clients using Foursquare as a marketing tool.

For more free Social Media Tips for your Business – add your name to my email list.  Tips will be delivered directly to your inbox.