Buddy Media is a management tool that monitors a business’ Facebook campaign.  The tool enables brands to establish their presence via Facebook in multiple languages and countries.

Are you seeking international brand recognition?  Buddy Media may be the social media tool for your business.  Check it out @ www.buddymedia.com.

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Everyblock aggregates local news in these ways:

• Civic Information – find out who’s planning to build in your area or the latest food inspection rating for our favorite restaurant

• Media Articles – want to expand the reach of your company blog?  Find the local news reporter or blogger in our area or the area which you want to penetrate

• Neighborhood Updates – “listen” to the local buzz; join the conversation; add your perspective or offer a solution

Everyblock enables you to stay abreast of the local news and be part of the local news.

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Despite its name, TweetDeck is a social media maintenance tool that enables you to manage other social platforms such as Facebook, LinkedIn and of course, Twitter.  I’ll highlight 3 of the features of TweetDeck:

1. Customizable – crate multiple columns within the main window.  For example, you can create separate columns for direct messages, mentions, hashtags, etc.
2. URL Shortner – sharing a link and adding a comment may exceed the 140 character limit for Twitter.  TweetDeck has a built-in url shortner that creates a shorter link to the desired information, allowing you to add a comment and stay within the 140 character limitation
3. Stay in touch – the tool keeps you abreast of the buzz with real time updates.  This gives you the option to join the stream or just enjoy the view.

TweetDeck  is a free downloadable and just one of several social media maintenance tools for your business.

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Hootsuite is a social media maintenance tool that enables me to view all my social media accounts, Facebook, LinkedIn and Twitter,  on a web-based platform.  I can view tweets, read Facebook newsfeeds, review LinkedIn statuses as well as schedule posts for these and other social media platforms.

Hootsuite is user-friendly and offers free and low-cost paid versions.

For more reasons to add this tool to your business toolkit, sign-up for my autoresponder series – Social Media Tips for your Business.

• help to create top of the mind awareness for your business and/or your brand

• promote a limited time coupon offer

• encourage brand loyalty with special discounts

Remember, this is a free marketing tool available on an extremely popular social platform.  Take advantage of the popularity of Facebook by utilizing Facebook Places.

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Foursquare can be used as a conduit to:

• deliver coupons and market promotions to attract potential clients and retain existing ones

• better customer service and engagement by soliciting and responding to customer comments

• reward customer loyalty by providing special discounts or offers to your business or that of a strategic business partner

These are just a few of the ways to engage with your clients using Foursquare as a marketing tool.

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As a business owner – and potential problem-solver – your business needs to be among the results of that search.

To increase the likelihood of being “found” – your business should have a Google Places profile.  The profile is a free marketing tool available to all business owners.

Here are 3 tips to enhance your Google Places profile:

1. Add one – two keywords to your company’s name if none exists
2. Ensure that your business address is consistent – mirror the address on your website
3. Add pictures, videos and offer coupons that showcase the product or service your business provides

For more tips on maximizing your Google Places profile join my mailing list @ http://www.setufreeva.com.

Here are some ideas:

• Add videos to your business page

• Embed PDFs or presentations on your page

• create a special offer or coupon

iFrames has created an avenue of creative for you to explore.

For more suggestions how to utilize iFrames and other Social Media Tips for your Business visit http://www.setufreeva.com and add your name to my email list.

Being part of a group or creating a group infers a common interest.  That’s the reasoning behind creating a Facebook group – to be a community of people with a common interest.

I’ll highlight 3 benefits to maintaining a Facebook group:

#1.  Relationships:  groups allow members to engage in group chat.  Members can exchange information, strengthen and build relationships and be social!

#2.  Free P.R.: Facebook groups are promoted in the sidebar of Facebook pages – a no cost promotional benefit for the group.  Keep this in mind when naming your group.  A descriptive name will help to define the group’s focus and attract future members.

#3.  Viral Marketing:  the share feature allows members to send content to friends and associates outside of the group.  These non-group members have the ability to forward this information to others.  Allowing the content to reach persons on various platforms.

Facebook is an evolving social network that offers several alternatives to promote your business.  Remember, Facebook is FREE…use it to its fullest capacity.

Are you interested in more Social Media Tips for your Business?  Join my email list @ http://www.setufreeva.com to receive helpful tips for your business.

Social media is and will continue to be an intrigual part of the daily lives of people around the world – which includes your target audience.  Don’t treat this opportunity to market you product and/or service via a Facebook business page as a passing fad.

I’ll highlight 3 benefits of having a Facebook business page for your business:

#1 – Drive traffic to your website.  Your website is a part of your marketing funnel.  By linking your Facebook business page to your website you increase the probability of web traffic.  Increased traffic can translate to increased sales

#2 – Customer Service. A Facebook business page gives you a venue to engage consumers.  You can solicit reviews, answer questions and address concerns.  Customers can interact with each other and post recommendations.

#3 – Free P.R. You can customize Facebook business page to increase your advertising effort.  By adding applications such as an opt-in form for your newsletter or autoresponder series or a RSS feed to your blog – you can keep your business in front of current and potential clients.  Adding content to you page increases your ranking in the search engines.

These are just a few of the benefits of maintaining an active Facebook business page.  You can receive more Social Media Tips for your Business by signing up for my autoresponder series @ http://www.setufreeva.com.