Geo-Social Networking: Where Are You?


Being social comes naturally to most people.  Before the popularity of the internet, socializing or networking was done formally – business conferences –  or informally – meeting at the local pub.   The development of social sites such as FaceBook, Twitter, MySpace and LinkedIn has added another option to our ability to network, i.e.  socialize.

Evolution is inevitable.  Society seeks to improve upon existing technology – make it faster, more specific, more personalized, more available.  This wave of progression ushered in the popularity of geo-social networking – the ability to advice your network and your network’s network about your whereabouts at any given time of day.  This, in the moment, where am I, sharing can be done via a popular geo-networking site called Foursquare.

Foursquare is a location based social networking platform that allows users to “check-in” at venues using a mobile device.  Users are awarded points and/or badges by checking in at locations with certain tags or for the frequency of “check-ins”.  Users can share their location virally, via Twitter and Facebook, thereby blasting their location to their network and their network’s network and inadvertently to those with less than virtuous intentions for this information.

As a marketing tool, Foursquare and similar geo-tagging sites have their benefit.  Some advantages are:   promoting a sale or special for a specific area, determining the faithful followers of a specific business location and the ability to share comments about a specific location.  I have not created a Foursquare account and after read the following post doubt that I will:  please read.

In my role as a virtual service provider, I would use this service or one similar to it to promote my client’s business in line with their social media strategy.  Personally, virally sharing that I’m away from home for 2 weeks or won’t be home until late is a level of sharing that’s better achieved via word of mouth on a need to know basis.

What’s your view on geo-social networking platforms?

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