Reputation is determined by perception.  In today’s world of viral media – Facebook, MySpace and YouTube – comments, pictures and videos help to shape the concept of you and your business.  The cliché – good news travels fast but bad news travels faster – is evident daily in internet postings.

Safeguarding your reputation – personal and professional – requires vigilance and due diligence.  Two ways to monitor your online reputation are engaging a service provider and doing-it-yourself.  A powerful web-based tool that is used for monitoring is Google alerts.

This tool allows a user to set-up email notifications based on specific keywords and/or phrases. The notifications are delivered directly to your inbox. To learn of other techniques, sign up for my “Social Media Marketing” series @ http://www.SetUFreeVA.com.